Core Principles

Pursue the Truth
Truth is oftentimes illusive and hard to uncover. That makes pursuing it even more valuable. Once you understand it, you are empowered.

Good Questions Are More Important Than Answers
When trying to understand something new, approach it agnostically and begin by simply asking. Don’t be afraid to ask similar questions that overlap or state the same question differently. That is when people begin to open up. Then, follow-up and let them lead you. You will be amazed what can people tell you and what you can learn.

Listen Closely and Tell Them What They Told You
" Seek first to understand, then to be understood." Dr. Stephen Covey

This is the fifth habit in Stephen Covey’s book, “The Seven Habits of Highly Effective People.”

Write it Down
Being a notetaker is the job of a leader, not a clerk. Here are a few famous people known for taking avid notes:

• Richard Branson
• Bill Gates
• Tim Ferris
• Sheryl Sandberg
• Taylor Swift
• Mark Twain
• Thomas Edson
• Ludwig van Beethoven
• Pablo Picasso

The next principle builds upon this …

Don’t Just Consult, Do
Edgar Dale was an American educator who developed the “Cone of Experience.” Humans learn best by doing, and in order to serve our customers effectively, we “do” with them, so we have a thorough understanding of a project. We pride ourselves as being Sherpas, not consultants.

Understand the “Why”
Knowing the who, what, where, when and how, lacks meaning unless you understand the “why.” Without it, we have no context, no emotional connection, no sense of empathy, no vision and mission, and no sense of purpose. This is an important component that makes us human beings.

See Through Complexity
“If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein

Have Fun
One-third of your life is spent working. Enough said?

Our Mission

Create strategic connections that drive growth, achieve goals, deliver measurable results, and meet the highest standards of accountability. ,